Service Analytics

7.(Sequential) Pattern Analysis

Implications of Generated Association Rules: / Einsatzgebiete

  • Uncovering association rules increases knowledge
  • May lead to deployment of enhanced marketing strategies and answer questions:
    • Why do sales of these products co-occur?
    • Should store’s layout of products be altered to increase sales?
    • Perhaps store personnel should remind customers to purchase product B when associated product A purchased?

Diskussion