Management of Digital Innovation

Innovation Processes

The adoption process

Knowledge Person becomes aware of an innovation and has some idea of how it functions
Persuasion
(Überzeugung)
Person forms a favorable or unfavorable attitude toward the innovation
Decision Person engages in activities that lead to a choice to adopt or reject the innovation
Implementation Person puts an innovation into use
Confirmation Person evaluates the results of an innovation-decision already made

Diskussion