Management of Digital Innovation

Innovation Processes

Early adopters versus the early majority

Early adopters Early majority
  • Intuitive
  • Support revolution
  • Follow own rules
  • Take risks
  • Motivated by possible opportunities
  • Explore what's possible
  • "Look with their eyes shut"
  • Analytical 
  • Support evolution
  • Consult others
  • Manage risks
  • Motivated by current problems
  • Pursue what is probable
  • "Look with their eyes open"

Diskussion