Management of Digital Innovation

Innovation Processes

The new How: Changing NPD Processes (Emergent approaches):
Early prototyping

  • "Protocepts" (A PROTOCEPT IS THE PRODUCT DEVELOPED IN THE LABORATORY TO MEET THE PROMISES OF THE PRODUCT CONCEPT) versus product/service in actual use
  • Differences for physical products and services
 
The experience prototype is a simulation of the service experience that foresees some of its performances through the use of the specific physical touchpoints involved. The experience prototype allows designers to show and test the solution through an active participation of the users.

Diskussion