Management of Digital Innovation

Innovation Processes

Discovery-driven planning

  • Structured approach to testing assumptions
    • E.g. Disney aimed to transfer its successful theme park strategy to Europe and realized only after launch that the underlying assumptions did not hold in Europe
  • Reverse income statement
    • Work back from "required profits" rather than estimating prospected sales etc.
  • Pro forma operations spec
    • Consider the operational implications (e.g., costs of activities)
  • Key assumptions checklist
    • To ensure that all key assumptions are checked, specifically the "make-or-break" uncertainties
  • Milestone planning chart
    • Environment may have changed once firms implement their innovations

Diskussion