Management of Digital Innovation

Innovation Processes

The WHAT: Servitization

(In essence servitization is a transformation journey - it involves firms (often manufacturing firms) developing the capabilities they need to provide services and solutions that supplement their traditional product offerings.)
 
  • Shift towards "service" (value, experience) that products offer (job to be done)
  • Shift toward pay per use instead of pay for ownership (Pay per lux, power by the hour, product as a service)
  • Hybrids: interdependence: products require service and services require some form of product or artifact
  • Hybrids: integrating products and services into complex systems 
  • Digitally enabled, data-driven services
 
 

Diskussion