Management of Digital Innovation

Innovation Processes

Changing role of IT department

  • IT components (portals, data warehouses, data analysis, real-time data)
  • From "business enabler" to role in innovation process
  • Existing NPD practices are confronted with typical IT practices
  • Limited research!
  • "Now, the (Volvo) IT Department is involved in end-user functions. That's new... Suddenly, we are responsible for a number of structural functions in the car - or rather, outside the car, but as part of the product."

Diskussion