Management of Digital Innovation

Innovation strategy

Learning & Adoption (Discovery-driven planning):
Testing assumption

Testing assumptions
  • Plan for learning (milestones)
  • Learn by experimentation
  • Invest after uncertainty reduction (“real options”)
  • The Lean Startup: “Minimal Viable Product” as vehicle for learning
  • Data from real customer, not upfront market research
  • Experimentation with split groups
 
  • Create an overview

Diskussion