Management of Digital Innovation

Nature of digital technologies

Digital innovation

  • Incorporation of digital capabilities into objects that previously had a purely physical materiality
  • A product, service, process or business model that is perceived as new, requires some significant changes on the part of adopters, and is embodied in or enabled by IT
  • The creation of (and consequent change in) market offerings, business processes, or models that result from the use of digital technology

Diskussion