Management of Digital Innovation
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Nature of digital technologies

Consequences of reprogrammability

Emerging functionalities:
 
  • Product versioning (Having different options will accommodate different utilities of consumers)
  • Differentiation
  • Incompleteness (never finished, malleable)
  • Backward & forward compability
    • Forward compatibility is a design that is compatible with future versions of itself. This usually means that it tries to accept future data formats or includes dormant physical features that may be useful to the future.
    • Backward compatibility is a design that is compatible with previous versions of itself. This typically means that it can seamlessly use the same data and equipment. Backward compatibility is important to products that accept data such as user input. Customers will be hesitant to buy a product that makes their work obsolete or requires cumbersome migration
  • "Evergreen design"? 
    • evergreen is a term used by some ad agencies to describe a Web site that is updated on a daily or other frequent basis. A Web site that is evergreen is considered more likely to attract both first-time and repeat visitors.
 
Servitization:
 
  • Shift towards "service" (value, experience) that products offer ("job to be done")
  • Shift toward pay for use instead of pay for ownership ("pay per lux", "power by the hour", "X as a Service")
  • Hybrids: interdependence: products require service and services require some form of product or artifact
  • Hybrids: integrating products and services into complex systems

Diskussion