Management of Digital Innovation
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Nature of digital technologies

Affordances of pervasive digital technology

Technology affordance: an action potential, that is, to what an individual or organization with a particular purpose can do with a technology or information system.
These provide environments of open and flexible affordances that result in two unique characteristics of organizational innovation with digital technologies:
  •  Convergence
    • Bringing together previously separate user experiences 
      • Ex) internet, phone and TV

        services

    • Digital technology is increasingly embedded into previously nondigital physical artifacts, called ‘smart’ products

    • Bringing together preciously separate industries. Ex) skype

    •  
  • Generativity = a technology’s overall capacity to produce unprompted change driven by large, varied, and uncoordinated audiences = making digital technologies dynamic and malleable.
     

Reprogrammability: Exhibits a procrastinated binding of form and function: new capabilities can be added after a product or a tool has been designed and produced. Ex) smartphone with apps
 

  • Wakes of innovation: Manifested in the wakes of innovation – requires a different focus of control over function and introduced new forms of contract and project management.
 
  • Digital traces as by-products: Leaves an unprecedented volume of digital traces as by-products – leading to new innovations that were not anticipated by the original innovators or consumers = derivative innovations
 
 
 

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