Consumer Behavior Research Methods

Inferential Statistics

Differential Analysis / Two or More Sample Tests - When to Use

  • Comparing parameters across groups:
  • Do women on average like beer as much as men?

  • Are branded beers on average liked as much as unbranded beers?

  • Are older customers willing to spend as much money on our products as younger customers?

  • Is our advertisement effective in all regions?

Diskussion