Consumer Behavior Research Methods
Lernen
« zurück zur Kartenübersicht « Liste
120/157 [120]

Factor Analysis

Examples I - Interpreting the relationship between Variance and Covariance

 
What can we say about the variances of the two variables?

  • Lot of variance in “s_cbrm”

  • By comparison, less variance in “s_cb”

 

How about the covariance?

 

  • Does knowing how satisfied someone is with the course “Consumer Behavior” tell us something about how satisfied this person is with this course (or vice versa)?

  • No! So, the covariance is weak --> So, the correlation is weak!

  • So, very roughly what could our covariance matrix S look like?

 
 
 

Diskussion