2. How do I interpret the factors? -

2.1 Rotate initial solution for proper interpretation

Question

2. How do I interpret the factors? -

2.1 Rotate initial solution for proper interpretation

Answer 1

--> You can do that analyzing the “Rotated component matrix”

Rotation Methods: Orthogonal vs. Oblique
In this course only Orthogonal Rotation: VARIMAX
1. Assumes no correlation among factors
2. Minimizes the number of items with high loadings on each factor --> improves interpretation of factors
3. Maximizes the squared factor loadings for each factor --> differentiates original items according to extracted factors

Feldtrenner
Texttrenner

Feldtrenner
Texttrenner