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Business Psychologie

What are the three theoretical perspectives? 

  1. Economic utility (valid perspective b/c price you pay & utility you receive) = assume that you make rational decisions (point: functions of each different, try to anticipate)
  2. Social & cognitive psychology (latent construction: attitude, motivation, customer satisfaction, affect = emotions) = use them to explain behavior (explanation won’t ever be perfect), variance (how much your model explains)
  3. Consumer culture = any behavior has to be seen in the social context