1/15

0%

noch 15

Lernen

Alle Karten

-

Karte 1 von 15

-

Fortschritt: 0%

Verbleibende Karten: 15

Business Psychologie

What are the three theoretical perspectives? 

Beenden
  1. Economic utility (valid perspective b/c price you pay & utility you receive) = assume that you make rational decisions (point: functions of each different, try to anticipate)
  2. Social & cognitive psychology (latent construction: attitude, motivation, customer satisfaction, affect = emotions) = use them to explain behavior (explanation won’t ever be perfect), variance (how much your model explains)
  3. Consumer culture = any behavior has to be seen in the social context