BITSEM

NK10 - Resource: Data

How can "Data-infusion" be described and how can the use of data infuse Business Models? Name three stages corresponding to the nature of a "Business Model" and examples.

  • it is not a binary criterion
  • still centered on efficiency in value creation
  • Continuum
 
  1. Value Creation (e.g. Saarstahl, early detection of steel scrapes via sensors)
  2. Value Proposition
  3. Value Capturing (e.g. Staples, price differentiation based on customer location)
Rolls-Royce: 1. + 2. with their sensor-based monitoring of fuel-consumption as a service ("power-by-the-hour")
 
Verizon: 1. + 2. + 3. by providing geographic and demographic data ("Precision market insight" of mobile customers

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