Management of Digital Innovation

Innovation Processes

Firms struggle with agile transformation 

  • Firms struggle to organize more radical innovation when working agile 
    • Short-term focus
    • Customer-centric approach -> Incremental improvements
    • How to organize open innovation in alliances and other non-customer parties?
  • Precise routines for within-team collaboration but routines for involving B2B and internal customers as well as other teams are mostly lacking

Diskussion