Management of Digital Innovation

Innovation Processes

The new How: Changing NPD Processes (Emergent approaches)
Lean start-up (3 core principles)

Focused on:
  • Speed
  • Iterations (learning)
  • Minimal viable product (sufficient to convey value to the user)
 
3 core principles
  1. Start-ups search for a repeatable and scalable business model
    • Formulate hypotheses
  2. Test hypotheses with customers (early on)
    • Make small adjustments to elements of the business model (iterations)
    • Make more fundamental changes (pivots)
  3. Develop (MVP) often through an agile development approach
 

Diskussion