Management of Digital Innovation

Innovation Processes

New Processes are needed

  • Processes that enable creating an integrated customer experience (across devices, applications)
  • Processes that interface well with the iterative practices in software development
  • Processes that enable continuous improvements after launch
  • Process that enable dealing with the uncertainty associated with creating radically novel digital innovations
 
  • Creating these new processes requires an understanding of past processes (and associated pros and cons vis-a-vis what they were developed for)

Diskussion