Management of Digital Innovation

Innovation strategy

Shaping of innovation activities

  • Strategic intent
    • Be aware of usability: Added value for the customer
    • People don’t know what they want until you give it to them (iPad, Steve Jobs)
    • Let people experiment (Prototyping)
  • Market pull
  • Autonomous initiatives:
    • Google: Friday afternoon
  • Technology push:
    • Adoption: Be aware of changes
    • Most important
 
  • Apple: Steve jobs => Computer as a hub (Connectivity) -> Early 2000 -> Vision -> Sense of direction (innovation strategy)

Diskussion