Management of Digital Innovation

Innovation strategy

Innovation strategy (WHY, WHAT, HOW)

  • Provides direction for organizations's future
  • Important as a framework to guide the innovation process
 
  • WHY: value creation
    • user experience
    • value proposition
  • WHAT: opportunity areas
    • digital evolution scanning
  • HOW: innovation approach
    • skills
    • improvisation 
 
 
  • Strategy can determine opportunity areas
  • Shaping organizational context
  • Resource allocation

Diskussion