Consumer Behavior Research Methods

Inferential Statistics

Standardizing Data

  • Shows where a value is located relative to the other values in the distribution
  • z=(X–μ)/σ
 
 
  • When we standardize data, it becomes unit-free

  • If you have standardized the data, it is easy to determine the probabilities of observing this value or a smaller/greater one

     
 

Diskussion