BITSEM

XK10 - Value through Analytics

Looking at Data-enabled improvements, which two patterns can you distinguish?

  1. Data-infused value creation: aims at higher efficiency. The changes don't create directs value to customer. (e.g. Saarstahl)
  2. Data-infused value capturing: using web data to gather automated insights into customer's needs. --> customer's WTP! (e.g. Staples online-store)
Focus of Big Data projects.

Diskussion