BITSEM

XK10 - Value through Analytics

Looking at Data-driven Services, according to what can those new Business Models (pattern 5) be categorized?
Give an example.

According to their Key Data Sources and their Key Activities.
 
Verizon wireless' "Precision Market Insights":
collect individual whereabouts of their customers thru their regular service and enrich this data with demographic information (gender, age,..).

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