BITSEM

XK10 - Value through Analytics

Looking at Data-enriched Products and Services (="Data Wrapping"), which pattern can you emphasize?

Data-infused value proposition via creation:
  • innovating existing value proposition by offering additional value
  • additional value brings differentiation + gain of customer loyalty
 
Example: Rolls-Royce ("power-by-the-hour")
already: performance-based contracts
new: collecting engine data (sensors) and offering software (VisiumFuel) for efficiency improvements

Diskussion