RelationshipMgmt

Kap. 1

Push- vs. Pull-Marketing [Bruhn]

(1) Transaktionsmarketing:
- "Inside-Out" 
- 4 Ps: Product | Price | Promotion | Place
= PUSH-Marketing

(2) Relationship-Marketing: 
- "Outside-In" 
- 3 Rs: Recruitment | Retention | Recovery
= PULL-Marketing

Diskussion